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1 What am I required to do in this assignment? Working individually, you choose

by | Apr 28, 2022 | Marketing | 0 comments


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1 What am I required to do in this assignment? Working individually, you choose one of the datasets available on Blackboard and focus on it to produce a data analysis report. You must use the SAS JMP software platform to conduct your analyses, and you must present your findings in the written report. The target audience is a set of organisational stakeholders from Marketing and/or Finance departments. Your job is to effectively communicate an analytical narrative to the stakeholders, which will inform them of the current scenario, and indicate the next strategic and/or operational direction of travel. This will be informed and supported by your interpretation of various inferential models. You will select one of the datasets provided on Blackboard to provide the data feed for these models. Specifically, you are expected to employ a basic level of descriptive analysis and at least three inferential statistical models, which will be variations of the following: t-Tests ANOVA Simple and Multiple Linear Regression Logistic Regression Analyses should be hypothesis-driven and should attempt to demonstrate findings of significance. Where appropriate, model assumptions should be addressed. You are also required to provide a managerial/marketing/business narrative for statistical non-experts. 2 Is there a size limit? The indicative word-count is 2500 to 3000 words (+/- 10%) 3 What do I need to do to pass? Please refer to the Marking Criteria Table below. To pass, you must achieve a mark of 50% or above. Only in this way can you satisfy the module learning outcomes indicated above. You should aim higher than just a bare pass. 4 How do I produce high quality work that merits a 70% or above grade? Please refer to the Marking Criteria Table on the next page. You are required to be consistently good across elements of the table at the 70-79 band. 5 How does assignment relate to what we are doing in the scheduled sessions? The assignment draws on these key elements of the module: Mastery of the designated analytics package(s) Interpretation of one or more business scenarios Deployment and narrative interpretation of descriptive and inferential statistics Business-orientated interpretations for potential stakeholders Much of this sessional work to inform this assessment is carried out in the form of formative individual and group exercises/assessments. These experiences form the basis of the work necessary for the project assessment.


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