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Demonstrate the following knowledge and understanding: Demonstrate your knowledg

by | Apr 28, 2022 | Public Relations | 0 comments

 

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Demonstrate the following knowledge and understanding:
Demonstrate your knowledge of the history and continuing ethical debate surrounding the practice public relations and its sub-discipline corporate social responsibility to synthesise a balanced argument on the topic.
Demonstrate the following skills and abilities:
Engage in a critical debate to evaluate contemporary public relations practice as required; reflecting upon your own viewpoint in relation to those of others.Must be written based on the attached document!!There are 2 parts to this assignment:Part 1. (800 words)
Based on the attached document there is 2 topics (Topic 1: A PR professional is as much a voice for the public as a voice for the organization to the public.
Topic 2: The business of an organization is to make a profit, nothing more.)!!!!!!!Very important :on both topics you must write one paragraph with and one against the topic.
-Showing knowledge and understanding of the issues.
-Analysis of relevant issues and application of theory are required.
-synthesise different concepts and evaluate theories and practice in the light of these synthesised ideasPart 2. Reflection (1000 words)•The reflection should demonstrate your personal learning experience in developing and presenting your arguments from Assignment 1 to Assignment 2. You should use a relevant theoretical framework to support your reflection.The report should particularly focus on specific themes :• PR ethics, media and society
• Code of ethics
• PR today our rights and conflict of interest
• CSR and the limits of organizational responsibility
• Exploring CSR case studies
• Profit motive and societal imperatives
• PR practice
• Reflection Guidance-EXCELLENT… PR ETHICS AND CSR INSIGHT & APPLICATION.
BREADTH, DEPTH & INTEGRATION OF LITERATURE/EXAMPLES INTO WORK IS IMPRESSIVE.
-DISCUSSION/ANALYSIS/ CRITICAL EVALUATION &/OR REFLECTION CLEARLY DEVELOPING POINTS IN THE APPROPRIATE WAY WITH THOROUGH CONSIDERATION OF ALL POSSIBILITIES.
-HIGHLY DEVELOPED AND FOCUSED AND ATTEMPTS A HOLISTIC TREATMENT OF THE TASK/PROBLEM.
-HIGHLY DEVELOPED AND FOCUSED AND ATTEMPTS A HOLISTIC TREATMENT OF THE TASK/PROBLEM.

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