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You will watch the video in the link below and play the role of a marketer and,

by | Apr 28, 2022 | Marketing | 0 comments

 

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You will watch the video in the link below and play the role of a marketer and, as such, you will be responsible for the development of a successful marketing mix for the fast food chain Burger King. Please make a small presentation based off of the prompt below: “Compare Burger King with Quick and other competitors in France. (For this, you may have to go to Quick, Chipotle or Five Guys in Paris).” The presentations will be evaluated based on content and the quality of presentation materials. Video: https://www.campaignlive.co.uk/article/burger-king-tells-dark-tale-when-left-france-harrowing-new-documentary/1399651

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