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Marketing Dissertation

by | Apr 29, 2022 | Marketing | 0 comments


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I already did 2000 words so it’s remaining 4000 words i will pay for 4125 and i will upload everything on additional materials please include Order #KI3059 (2000 words) on this work
Module Title Marketing Dissertation Assignment Number 2
Module Code Assignment Title Final Dissertation
Module Leader Assignment Weighting 85%
Assignment Release Date:
Submission Date/Time:
Assessment Information – What you need to do
This assignment is an individual assignment.  
This assignment requires you to construct dissertation comprising of the following structure:
• Title page
• Acknowledgements (optional)
• Contents page, including appendices
• List of tables and figures (with page numbers)
• List of abbreviations (if required)
• Glossary of terms (if required)
• Chapters
– introduction
– literature review
– methodology
– results & discussion
– conclusion (including recommendations)
• References (a complete list using the DMU Harvard Reference System)
• Appendices
Criteria for Assessment – How you will be marked
– Introduction (10%) – provide a clear overall research aim and objectives. Display knowledge of research strategy.
– Literature review (30%) – Provide level of depth and breadth with an exceptional ability to synthesise and critically analyse extant literature
– Methodology (20%) – Explain and justify choice of research method based on the nature of research enquiry
– Findings and discussion (30%) – Provide analyses to the collected data. Findings are presented with commentary and discussion linking back to extant literature.
– Conclusion and recommendation (10%) – shows how the aim and objectives are achieved with acknowledgement of limitations of the research.
Further information on University mark descriptors can be found here. 
This assignment is designed to assess the following learning outcomes: 
1) Research and analyse relevant academic literature. (Maps to literature review and dissertation)
2) Design a research methodology to appropriately test the application of academic theory in business situations. (Maps to dissertation)
3) Conduct primary research and defend the interpretation of the results. (Maps to dissertation)
4) Evaluate the existing theory and recommend potential business application. (Maps to dissertation)
Assessment Details
The word count is 6,000-8,000. Please include the following documents together with your final dissertation:
• Four signed supervisor meeting progress forms
• a signed plagiarism declaration form (see Blackboard)
• copy of research instrument, e.g. questionnaire, interview transcripts, document analysis coding, etc.
• Note:  You must keep all primary survey data and materials in a file – you may be invited at any time to submit this separately.
• You are required to submit your dissertation ONLINE via Turnitin only
There will be a penalty of a deduction of 10% of the mark for work exceeding the word limit by 10% or more.
The word limit includes tables, figures, quotations and citations, but excludes the references list and appendices.
How to Submit your Assessment
The assessment must be submitted. No paper copies are required. You can access the submission link through the module web.
• Your coursework will be given a zero mark if you do not submit a copy through Turnitin. Please take care to ensure that you have fully submitted your work.
• Please ensure that you have submitted your work using the correct file format, unreadable files will receive a mark of zero. The Faculty accepts Microsoft Office and PDF documents, unless otherwise advised by the module leader.
• All work submitted after the submission deadline without a valid and approved reason will be subject to the University regulations on late submissions.
o If an assessment is submitted up to 14 days late the mark for the work will be capped at the pass mark of 40 per cent for undergraduate modules or 50 per cent for postgraduate modules
o If an assessment is submitted beyond 14 calendar days late the work will receive a mark of zero per cent
o The above applies to a student’s first attempt at the assessment. If work submitted as a reassessment of a previously failed assessment task is submitted later than the deadline the work will immediately be given a mark of zero per cent
o If an assessment which is marked as pass/fail rather than given a percentage mark is submitted later than the deadline, the work will immediately be marked as a fail
• The University wants you to do your best. However, we know that sometimes events happen which mean that you can’t submit your coursework by the deadline – these events should be beyond your control and not easy to predict.  If this happens, you can apply for an extension to your deadline for up to two weeks, or if you need longer, you can apply for a deferral, which takes you to the next assessment period (for example, to the re-sit period following the main Assessment Boards). You must apply before the deadline. You will find information about applying for extensions and deferrals here.
• Students MUST keep a copy and/or an electronic file of their assignment.
• Checks will be made on your work using anti-plagiarism software and approved plagiarism checking websites.
Return of Marked Work
You can expect to have feedback returned to you on 31st May 2022. If for any reason there is a delay you will be kept informed. Marks and feedback will be provided online. It is important that you access the feedback you receive as this will help to make improvements to your later work, you can request a meeting with your Module Leader or Personal Tutor to discuss your feedback in more detail.
Marks will have been internally moderated only, and will therefore be provisional; your mark will be formally agreed later in the year once the external examiner has completed their review. More information on assessment and feedback can be found here.
Academic Integrity
In submitting a piece of work for assessment it is essential that you understand the University’s requirements for maintaining academic integrity and ensure that the work does not contravene University regulations. Some examples of behaviour that would not be considered acceptable include plagiarism, re-use of previously assessed work, collusion with others and purchasing your assignment from a third party. For more information on academic offences, bad academic practice, and academic penalties, please read chapter four of our academic regulations.
Academic Support and Your Well-being
Referencing is the process of acknowledging other people’s work when you have used it in your assignment or research. It allows the reader to locate your source material as quickly and easily as possible so that they can read these sources themselves and verify the validity of your arguments. Referencing provides the link between what you write and the evidence on which it is based.
You identify the sources that you have used by citing them in the text of your assignment (called citations or in-text citations) and referencing them at the end of your assignment (called the reference list or end-text citations). The reference list only includes the sources cited in your text. The main referencing guide can be found here and includes information on the basics of referencing and achieving good academic practice. It also has tabs for the specific referencing styles depending on whether you require Harvard style used in business or OSCOLA style used by the Law school.
The University has a wealth of support services available to students; further information can be obtained from Student Gateway, the Student Advice Centre, Library and Learning Services and, most importantly, your Personal Tutor. If you are struggling with your assessments and/or deadlines please do seek help as soon as possible so that appropriate support and guidance can be identified and put in place for you. More information can be found on the Healthy DMU pages.


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