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Answer the following questions as an independent management consultant: <
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by | May 15, 2022 | Marketing | 0 comments

 

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Answer the following questions as an independent management consultant:
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1. While disruption in most industries has now become commonplace, careful analysis and a plan are critical to further a new business venture in any industry. Was his vision of catering to both A-listers and the underserved market possible? If not, what would be a feasible alternative? What could have been done better, or differently?
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2. If he chooses a more disruptive path, what plan of actions should Ian develop to address
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communication and market research in the K-pop industry if he intends to create a two-sided
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marketplace? How should a startup in the K-pop industry strategize to cater to both A-listers and the under-served part of the market?
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3. Why is it important for entrepreneurs to do thorough research on how an industry is already setup, the business flow, who does what, who has what, and who plays what role at which point of decision-making in the industry?
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4. Identify the opportunities and limitations of influencer marketing?
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Diagnose Ian’s venture objectively and offer your opinions substantiated with marketing concepts and theories applicable to Ian’s venture.
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1. What did Ian do well in terms of engaging artists and brands/advertisers?
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2. What are some lessons learned? What lessons does Ian’s journey offer?
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3. What could Ian and his co-founder have done to accelerate traction?
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4. What were the glaring problems with the business model?
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5. Why did the business fail, and how could they have approached influencer marketing differently?

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