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The Introduction chapter of my Dissertation. Research question: How does the use

by | Jun 3, 2022 | Uncategorized | 0 comments

 

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The Introduction chapter of my Dissertation. Research question: How does the use of social media in retail influence Millennials’ buying behaviour? Objectives: • To investigate the impacts of social media on millennial consumers´ buying behaviour in the retail industry. • To prove that social media have changed consumers’ buying behaviour. • To identify the advantages of social media in a retail marketing strategy. I will be using a quantitative research method with an analysis of data collected through questionnaires.

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