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Imagine you have been hired as a consultant to evaluate a company’s digital mark

by | Jun 4, 2022 | English | 0 comments

 

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Imagine you have been hired as a consultant to evaluate a company’s digital marketing online presence. You are required to evaluate the company’s website and the corresponding data and provide your recommendations to improve its current online presence.
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Watch the assigned weekly videos.
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Select a website of your choosing that sells products or services.
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Note:?You will use this website for Week 3 and 4 and 5 individual assignments.
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Research the company to gather additional information (e.g., via an annual report or investor relations site).
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Write a 1,050-word analysis of the website in which you:
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Determine who the assumed target market is for the website.
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Evaluate the website according to how the products or services are being sold (e.g., keywords, website structure, web links, product descriptions, messaging, chats, blogs, banner ads, pop-ups, shopping cart structure).
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Describe how well you think the website will resonate with the assumed target market and why.
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Recommend structural, design, and content updates that could be implemented to improve website performance and customer satisfaction.
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Propose key performance indicators (KPIs) and metrics that can be used to evaluate your proposed updates and determine whether they led to performance improvements.

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