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Read and complete questions to the Module 2 Case, “The World-Vegas Style” (page
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Read and complete questions to the Module 2 Case, “The World-Vegas Style” (page 179-180). (Worth 15 points) Must answer each of the 4 questions at the end of the case in detail. Support your answer with page numbers from the textbook. Case Questions: 1. Describe the different visitor market segments that Las Vegas appeals to. Use demographic, psychographic, behavioral, and geographic bases for segmentation in creating your descriptions. 2. What are the target markets of the new inter-national hotels in Las Vegas? Go to the Bellagio Hotel and Casino website to find out more information about the hotel’s target market. 3. What types of targeting strategies are these international hotels using? Be specific, explaining your reasoning. 4. What is the positioning strategy that the Wynn Las Vegas hotel is using to attract its visitors? Justify your answer.
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