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The Project is a strategic marketing brief and summary presentation for a new pr

by | Jun 21, 2022 | Marketing | 0 comments


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The Project is a strategic marketing brief and summary presentation for a new product. Similar to a complete marketing plan, the brief includes topics such as the marketing mix and promotional mix. In contrast to a marketing plan, the strategic brief communicates these and other topics to a different audience. It addresses senior executives and investors rather than managers and frontline workers. As such, your brief will focus on why your marketing organization is doing what it is doing, rather than the details of what it is doing and how. The company will be Sales Force and the product is its CRM.
This will be a draft and will cover 2 areas; Pricing Strategy, and Distribution strategy. Each Section Will be 1 page in length therefore only 2 pages are needed. Below is what should be covered in each section,
Pricing Strategy:
Recommend value-driven pricing for your company’s product.
– Estimate the BEP for your company’s product. What pricing implications does your BEP present for achieving a short- or long-term ROI?
– Is your product’s price relatively elastic or inelastic, and what implications does price elasticity present for your product? For example, how might its price elasticity affect sales volumes, inventory costs, price adjustments, and so forth?
– What is the best pricing strategy for your product and why?
Distribution Strategy:
Recommend a distribution plan for the new product.
– Considering your company’s product from a strategic perspective, would you recommend creating a wholesale distribution channel, focusing on retail distribution, or using a multichannel approach that incorporates both wholesale and retail distribution?
– What types of retailers or wholesalers (or mix of both) would you recommend using?
– Given your recommended distribution channel strategy, what decisions about the retail or wholesale marketing mix must be made to form a viable retailer or wholesaler marketing strategy?
Read and Utilize the attached draft to build upon.

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