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Aim of the Study The aim of the study refers to the goal of your research. Your
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Aim of the Study
The aim of the study refers to the goal of your research. Your aim should be clear, unambiguous, concise
and indicate what you intend to achieve with your research. This section starts with: The aim of this study
is……(changes to past tense (is to was) in the final report submission).
Research objectives are the purpose for which research is being conducted. They are the set goals that
the researcher wishes to achieve. Hence, it is important that the research objectives are clearly outlined
in a manner that will be easy to comprehend. In some cases, it is good practice to form the research
objectives after the research questions have been formulated. This is because the research objectives
are mostly used to explain the manner in which the research questions are going to be answered.
Research objectives should be preceded by infinitive verbs such as:
Formulated research objectives must be achievable within the available time and with the available
resources. They must be designed in such a way that the findings will be adding new information and
knowledge to the current literature and also be able to advance knowledge in the field of study. Some of
the main features of the research objectives are:
The manner in which the research objectives are worded and presented expresses a lot about
the research. Hence, the wording and presentation of the research objectives should be very
clear and well defined.
The phrases used in the research objectives should portray a sense of completeness. This
feature of the research objective also makes it easy and possible to decide on the extent of the
research and the scope of the research questions.
The research objectives should be specific enough to provide some indication of the what,
where, how or when associated with the research being conducted.
The research questions must be formulated in line with the objectives. The answers to the research
questions ensure that your objectives have been achieved. When the research questions are
appropriately formulated, they guide the researcher in the construction of a logical argument and they
provide direction for the research project. They also help the researcher in working towards achieving
the objectives of the study. The research questions should be clear, focused, complete and concise, and
they should be developed to focus around the key areas of the study being conducted. For example,
research objectives may be written as follows:
The objectives of this research is (changes to past tense (is to was) in the final report submission):
To identify the most common social media platforms used by businesses.
To determine the extent to which social media affect businesses.
To identify which aspects of social media affect businesses.
Thereafter, the corresponding research questions may be written as follows:
The following research questions are derived from the research objectives (changes to past tense (are
to were) in the final report submission):
Which are the most common social media platforms used by businesses?
To what extent does social media affect businesses?
Which aspects of social media affect businesses