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This assignment is designed to help you develop a detailed understanding of pay-

by | Aug 5, 2022 | Marketing | 0 comments

 

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This assignment is designed to help you develop a detailed understanding of pay-per-click
advertising and ad bidding.
Download the following documents from the Toolbox:
• Pay-per-Click Advertising
• Ad Bidding and Costperclickoptimization.xlsx.
Read the handout Pay-per-Click Advertising and Ad Bidding and, using the details provided in
the handout, work through the worksheet Costperclikeoptimization.xlsx.
Then complete the Exercise for Submission given at the end of the reading and submit it to the
Assessments section of the course. Only one group member must upload their assignment

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