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It refers to thinking strategies / processing styles / modes of thinking that ca

by | Nov 25, 2022 | Marketing : Marketing | 0 comments

 

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It refers to thinking strategies / processing styles / modes of thinking that can generalize to different but conceptually similar contexts. For example, people may have an incremental or entity mindset about the changeability of personal traits, and this mindset can influence their responses to marketing communications with reduced negative attributes (Wong, Su, & Lam, 2020; see attached). For another example, people may hold a holistic vs. piecemeal thinking mindset, which influences their interpretation of different pieces of information about an object as a configuration vs. separately from one another. A summary of the concept of mindset and some of its empirical implications can be found in Wyer & Xu, 2010
There are unlimited types of mindset. In this assignment, you need to come up with a mindset that is novel and has not been widely covered by previous consumer behavior research. Describe the definition of the mindset you generate, and talk about how this mindset will influence consumer behavior.

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