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Viral marketing campaign for a Dove Design a digitally-based marketing campaign

by | Nov 25, 2022 | Business | 0 comments

 

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Viral marketing campaign for a Dove
Design a digitally-based marketing campaign for Dove – beauty brand. Include a precise objective for the campaign, performance measures to establish the overall success and estimated responses from a range of social media platforms, including a justification for the selection strategy. A time-bound plan / chart / diagram are acceptable formats within the contents, which should be referenced throughout in accordance with academic protocols.
It will be marked in accordance with the rubrics presented in the module handbook.Assessment guidelines:
• Introduce your company and product(s) to be marketed.
• Define the objectives of your campaign.
• Present your audience and the value proposition.
• Develop a digital multi platform strategy considering an integrated marketing communication.
• Explain how your campaign would facilitate the e-WOM (implementation plan).
• Identify the methods of measurement of your campaign.Learning Outcomes Assessed:
1.1 Explain the unique characteristics of social media and how these characteristics distinguish social media from traditional communication and promotion.
1.2 Discuss viral marketing via social media, as well as understand how viral marketing campaigns can be created and applied.
1.3 Articulate how organisations are utilising social media technologies as part of their communication and promotion strategies.
2.1 Develop creative thinking skills and identify key mechanisms by which organisations could improve or enhance their promotion and communication via social media technologies.
2.2 Apply and integrate corporate social responsibility practices including ethical behaviour and sustainability where appropriate.

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